Posts Tagged ‘Branding’

How do local businesses in Hilton Head market their name?

Monday, February 4th, 2008

As a resident living on Hilton Head Island, I tend to stumble on things that i did not know existed on this lovely island in South Carolina.  Since Hilton Head is only 12 miles long, you would be amazed how many small business that we have.  Each business has their own uniqueness and specialty.  This past weekend, I found myself searching for Mens Dress shoes.  Have you ever looked for Men’s Dress shoes on Hilton Head?  Its tough.  I looked all over, Mall at Shelter Cove, at the Tanger Outlets in Bluffton.  Nothing really appealing to me.  As I was coming out of a ice cream shop on Main Street.  Which by the way, you have to check it out Ritter’s.  I looked across the street and saw a sign “Knickers”  as I ventured across the street…they had the shoes I was looking for.. I stumbled upon this store.  So my question is…if I live on Hilton Head and I don’t know all of these secret gems….How do the local businesses market their name to visitors coming to Hilton Head Island?  Maybe Hilton Head Explore has an answer.  Give us your opinion as to what you would like to see.  I love to shop…so one can only imagine that our visitors like to shop as well.  Let me know your thoughts?